Each year starts with Showcase in the RDS, in Dublin so it was the obvious place to launch the new brand. The past year has been spent in meetings and discussions to create a consistent brand identity across all parts of Áine & to introduce the McConnell labels – McConnell Man & McConnell Living.

Our ideas, designs and knitwear technique is very much connected to our Irishness, so we wanted to bring this through in our new identity. Our icon is an abstract of wool passing through hands and treated to make it look like an Celtic icon.


We are delighted with our new visual style and feel that it will wear well over the next few decades. Here are a few images of our stand this year at Showcase, just in case you missed it!


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